Sure, you can write some blogs and make some changes to the headers and titles on your product and category pages.
Anyone can theoretically do that, eliminating the categorical “need” for an eCommerce SEO agency.
And let’s be generous here. Let’s even say you’re doing it right.
But, are you focusing on attainable keywords? Do you know where your website ranks for them as it stands? Are you able to make technical adjustments? Can you build links?
No need to answer that. These are the reasons you actually do need an agency for eCommerce SEO services.
SEO Audit/Competitor Analysis
SEO experts use a variety of special tools that give them insight into your website’s current health, including but not limited to the current organic impressions and clicks it receives, what its domain authority is, what its average position is, and what sorts of technical problems it has.
They apply these same processes and protocols to your competitors to determine what sorts of opportunities there are.
Unless you have basically limitless time and plenty of your own resources, and assuming you know what to look for, this is something you definitely need an eCommerce SEO agency for.
Keyword Research (Unless You’re an SEO Expert Yourself)
If you have access to tools like AHrefs or SEMRush, you can do your own keyword research. In theory, that is.
Do you know what makes a keyword viable? Are you familiar with volume and difficulty scores? Do you know how to parse the current standing for a keyword, along with the number of results?
What about search intent? The four key ones are informational, navigational, transactional and commercial. If you’re pursuing eCommerce SEO, you really had better know the difference, especially among the latter two.
Technical SEO (Unless You’re a Developer)
Technical SEO doesn’t really have to be that complex. At its most basic, it’s making sure there’s no junk code slowing down your website, and making sure it’s secure and fast, with a CDN and properly-sized images.
There are other elements here, too. For instance, you need to make sure your robots.txt file is configured correctly and that your sitemap is up to date, as well as that you have no out-of-touch integrations.
At some points, this can get more technical than your average eCommerce merchant would know what to do with.
Link-Building
Link-building is a sticking point in the world of SEO. Some say it is beneficial and those who aren’t sure.
One thing we can all agree on, though, is that high-quality, non-spammy backlinks will increase your overall rankings. They can also improve referral traffic and domain authority.
Also, no eCommerce SEO strategy can be honestly called complete without link-building services, and unless you have good working relationships with the admins of several high-DA websites, and can access them, that’s another thing you’ll need an eCommerce SEO agency for.
Quality agencies with a vetted SEO process maintain a wide book of relationships with third-party domains for that exact purpose.
Working with an Experienced eCommerce SEO Agency
For those of you who have realized that you need an eCommerce SEO agency if you really expect to move the organic needle, well, better late than never, right?
You don’t need any agency. You need an eCommerce SEO company with a proven process and a book of business that shows both results and happy clients.
That agency is the aptly-named 1DigitalⓇ Agency (1DigitalAgency.com). They have been fine-tuning their SEO process for over 11 years and also offer supporting digital marketing
services, including but not limited to PPC, email marketing, and social media management.
They also have quite a number of positive reviews. Get in touch with them today to get the ball rolling.
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