T-Series (company) – Wikipedia

indian music record label and film production company

Super Cassettes Industries Private Limited, doing clientele as T-Series, [ note 1 ] [ 1 ] [ 2 ] is an amerind music record label and film production company founded by Gulshan Kumar on 11 July 1983. [ 6 ] It is primarily known for Bollywood music soundtracks [ 6 ] and Indi-pop music. [ 7 ] As of 2014, T-Series is India ‘s largest music phonograph record label, with up to a 35 % plowshare of the indian music market, followed by Sony Music India and Zee Music. [ 8 ] T-Series besides owns and operates the most-viewed and the most-subscribed YouTube impart, with 217 million subscribers [ 9 ] and 192 billion total views as of 2 Jun 2022. [ 10 ] While good known as a music label, T-Series has besides had some tone down success as a film production company.

Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell commandeer Bollywood songs before the company finally began producing raw music. Their discovery came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand–Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling indian music albums of the 1980s, with over 8 million sales. They finally became a leading music pronounce with the release of Aashiqui ( 1990 ), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling indian soundtrack album of all time. [ 11 ] however, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on 12 August 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger buddy Krishan Kumar. On YouTube, T-Series has a multi-channel network, with 30 channels ( including Lahari Music ) that have over 382.3 million subscribers as of 15 December 2021. The company ‘s YouTube team consists of 13 people at the T-Series headquarter. [ 12 ] The company ‘s main T-Series channel on YouTube chiefly shows music video angstrom well as film trailers. It became the most-viewed YouTube channel in January 2017. [ 13 ] The T-Series channel primarily features content in the Hindi language, and occasionally several other languages including Bhojpuri, Punjabi and English. T-Series besides have other channels dedicated to content in respective indian languages including Bhojpuri, Punjabi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Rajasthani .


T-Series was founded on 11 July 1983 [ 14 ] by Gulshan Kumar, [ 15 ] at the prison term a fruit juice seller in the Daryaganj vicinity of Delhi. [ 16 ] The company initially sold pirated Bollywood songs, anterior to releasing original music. [ 17 ] [ 18 ] [ 19 ] Back then, the indian audio cassette market was minor, with widespread plagiarism, but there was growing demand for cassette music. According to Rediff, while Kumar “ was involved in plagiarism, he was stormily market- and consumer-driven. ” [ 20 ] The company besides took advantage of loopholes in copyright law allowing for the publish of traverse versions of songs, which T-Series would then flood the market with. [ 21 ] Researchers Lawrence Liang and Ravi Sundaram wrote :

T-Series was a profoundly disruptive power in the indian music market, in large separate because it was a enormously successful pirate. The company built its catalogue through a kind of quasi-legal and illegal practices … [ T-Series ] engaged in more straightforward copyright violation in the form of pirate releases of popular hits, and it often illegally obtained film scores before the exhaust of the film to ensure that its recordings were the foremost to hit the market. [ 21 ]

Kumar discovered that there was besides a marketplace for devotional music, and began recording and selling it. Kumar noticed that many aged Hindu followers could not read hymn and chants because of failing eyesight, sol Kumar hired singers to record the chants and sold them as cheap cassettes. by and by, he filmed major Hindu pilgrimages in India and sold them on VHS and video recording cassette tapes. [ 22 ] T-Series ‘ beginning original film soundtrack publish was for Lallu Ram in 1984, with music scored by Ravindra Jain. [ citation needed ] The company ‘s discovery came when it released the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak ( besides known as QSQT ), [ 23 ] directed by Mansoor Khan and starring Aamir Khan and Juhi Chawla. The Qayamat Se Qayamat Tak soundtrack, composed by Anand–Milind and written by Majrooh Sultanpuri, became the best-selling indian soundtrack album of 1988 and one of the best-selling amerind soundtrack albums of the 1980s, [ 24 ] with more than 8 million units sold. [ 25 ] The biggest reach song from the album was “ Papa Kehte Hain “, whistle by Udit Narayan and picturised on Aamir Khan. [ 26 ] [ 27 ] T-Series founder Gulshan Kumar soon played a key function in Bollywood ‘s cassette boom of the late 1980s with his low-cost T-Series albums. [ 28 ] T-Series late became a leading music label with the unblock of Aashiqui ( 1990 ), [ 17 ] directed by Mahesh Bhatt. The Aashiqui film soundtrack album, composed by the duet Nadeem–Shravan, sold 20 million units in India, [ 29 ] and is the best-selling Bollywood soundtrack album of all clock. [ 11 ] A covering adaptation of “ Dheere Dheere “ from Aashiqui was later sung by Yo Yo Honey Singh and released by T-Series in 2015. T-Series was largely creditworthy for sparking a boom for the indian music diligence in the early on 1990s. [ 25 ] Many of the best-selling Bollywood music albums of the 1990s, particularly those composed by Nadeem–Shravan, were released under the T-Series pronounce. [ 11 ] Besides music product, the company besides began venturing into film production. [ 30 ] The annual earnings of T-Series grew from ₹ 20 crore ( $ 16 million ) in 1985 to ₹200 crore ( $ 88 million ) in 1991, [ 31 ] [ 32 ] and by 1997 had reached ₹500 crore [ 33 ] ( $ 140 million ). [ 34 ] In 1997, T-Series founder Gulshan Kumar was murdered by the Mumbai mafia consortium D-Company. [ 33 ] His character assassination besides led to T-Series losing its most fecund musicians at the time, Nadeem–Shravan, due to Nadeem Akhtar Saifi initially being accused of involvement in the murder, before late being exonerated. [ 35 ] [ 36 ] [ 37 ] After Gulshan Kumar ‘s end in 1997, the company has since been led by his son Bhushan Kumar, [ 38 ] with the avail of Gulshan ‘s younger buddy Krishan Kumar. As a film production company, T-Series has had some moderate success. The highest-grossing T-Series film output to date is the critically acclaimed sleeper hit Hindi Medium ( 2017 ), written by Zeenat Lakhani, directed by Saket Chaudhary, and starring Irrfan Khan and Saba Qamar. [ 39 ] It grossed ₹322.4 crore ( $ 46 million ) global, [ 40 ] with $ 34 million in China alone, [ 41 ] becoming one of the top 20 highest-grossing indian films of all time. [ 42 ] One of the most expensive indian films was T-Series ‘s Saaho, [ 43 ] a sci-fi thriller with a production budget of ₹300 crore ( equivalent to ₹317 crore or US $ 42 million in 2020 ), released in 2019. [ 44 ] [ 45 ] T-Series is besides producing a biopic movie based on the life of its founder Gulshan Kumar, called Mogul, which is presently under output and is scheduled for release in 2019. [ citation needed ]

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YouTube presence

T-Series joined YouTube on 13 March 2006, but entirely started uploading videos in recently 2010. Under this channel, T-Series chiefly shows music video and film trailers. By July 2013, it had crossed 1 billion views, becoming the second indian YouTube channel to cross the milestone after Rajshri Productions. [ 46 ] In January 2017, T-Series surpassed PewDiePie to become the universe ‘s most-viewed YouTube duct, [ 47 ] [ 13 ] [ 48 ] [ 49 ] and as of December 2019 it has over 92 billion views. [ 50 ] The T-Series YouTube impart is run by a team of 13 people at the T-Series headquarters. [ 12 ] As of June 2022, T-Series has 217 million subscribers, making it the most-subscribed YouTube channel, exceeding the second-placed Cocomelon by 81 million. When it reached 50 million subscribers, the channel received a Custom Ruby Play Button on 10 September 2018. [ 51 ] It is besides the second distribution channel always to hit 70 million subscribers. [ 10 ] On 29 May 2019, T-Series became the first duct to reach 100 million subscribers. [ 52 ] In December 2021, T-Series became the first impart to reach 200 million subscribers. [ 53 ] On average, T-Series has 66,000 casual subscribers. [ 54 ] [ 55 ] T-Series channel besides owns a multi-channel network, with 29 channels [ 3 ] ( excluding Lahari Music ), which include YouTube channels such as T-Series Tamil, T-Series Telugu, [ 56 ] Bollywood Classics, [ 57 ] T-Series Kids Hut, T-Series Apna Punjab, T-Series Kannada, Shabad Gurbani, Health And Fitness, T-Series Bhakti Sagar ( chiefly dedicated to Hindu devotional music, and to a lesser extent Jain, Sikh, Muslim, Buddhist and Christian ), Pop Chartbusters, T-Series Malayalam, T-Series Classics, T-Series Regional, hamaarbhojpuri, T-Series Gujarati, T-Series Marathi, T-Series Bhavageethegalu & Folk, Bhakti Sagar Telugu, Bhakti Sagar Tamil, Bhakti Sagar Malayalam, T-Series Bhakti Marathi, Bhakti Sagar Kannada, T-Series Islamic Music, T-Series Kids Hut-Portuguese Fairy Tales, T-Series Haryanvi, T-Series Kids Hut-Telugu Kathalu, T-Series Kids Hut-Cuentos en Español and T-Series Kids Hut Tamil. On clear of this, seven of their channels are among the peak 100 most-subscribed channels in India, including T-Series, Bhakti Sagar, Apna Punjab, Pop Chartbusters, Bollywood Classics, T-Series Regional, Lahari Music. [ 58 ] T-Series ‘ 29 channels accumulated a sum of more than 184 million YouTube subscribers as of July 2019. During January–July 2018, T-Series earned an income of ₹720 crore ( equivalent to ₹760 crore or US $ 100 million in 2020 ) from YouTube. [ 56 ] Online tax income contributes to at least 60 % of the company ‘s overall gross. [ 59 ] The most popular sung on the T-Series channel is “ Dilbar “ ( 2018 ), [ 60 ] an update interpretation of a 1999 song from Sirf Tum in the first place composed by Nadeem–Shravan, reinvisioned by Tanishk Bagchi with Middle-Eastern musical influences, [ 61 ] and a music video featuring Arabic abdomen dancing from Moroccan-Canadian dancer Nora Fatehi. [ 62 ] It has become one of the most democratic Bollywood music television of all time, [ 63 ] with its international achiever inspiring an Arabic speech version released by T-Series, besides featuring Nora Fatehi. “ Dilbar ” is democratic across South Asia and the Arab world, with all versions of the birdcall having received more than 1 billion views on YouTube. [ 64 ] The most popular T-Series artist on YouTube is Punjabi language artist Guru Randhawa, whose song “ Lahore “ ( 2017 ) crossed 700 million views on YouTube. [ 65 ] “ Slowly Slowly “, Guru Randhawa ‘s collaboration with american knocker Pitbull released by T-Series, received 38 million views within a day, becoming one of the most-viewed music video in 24 hours. [ 66 ]

The growth of T-Series ‘ YouTube groove has been attributed to India ‘s emerging on-line population. India presently has 500 million Internet users and this count is expected to grow quickly. [ 67 ] A major discovery in India ‘s Internet growth came in September 2016 with the second coming of 4G network Reliance Jio, offering data at very low costs. [ 15 ] India has since emerged as the world ‘s second-largest on-line population ( behind China, where YouTube is blocked ), with YouTube alone having over 225 million monthly indian users. India ‘s high requirement for YouTube content and the lack of local content creators has contributed significantly to the rapid growth of T-Series. [ 68 ] The emergence of T-Series is besides attributed to its growing audience outside of India. [ 15 ] About 40 % of the channel ‘s dealings comes from outside of India, [ 3 ] including 12 % from the United States. [ 15 ] The majority of the channel ‘s oversea viewers belong to the ball-shaped South asian diaspora. More recently, the channel ‘s overseas viewership has increased promote, as a result of attention and controversy draw to the duct by foreign YouTubers such as PewDiePie and MrBeast. [ 3 ] On 22 February 2019 at 6:04 AM, T-Series surpassed PewDiePie for the foremost time to become the most-subscribed YouTube channel, with PewDiePie regaining the point 8 minutes late. T-Series overtook PewDiePie in a similar manner many more times over the watch weeks, and on 27 March, last gained and maintained, until 1 April, the top spot by a fluctuating, but overall growth, margin. [ 69 ] [ 70 ]

Legal issues

In November 2007, T-Series filed a lawsuit against YouTube for infringing on the copyright of its music by allowing users to upload videos of its music onto YouTube, which could be accessed for unblock, and obtained an interim order against YouTube from the Delhi High Court, which restrained YouTube from infringing on its copyrights. [ 71 ] [ 72 ] T-Series and YouTube settled out of court in January 2011. [ 72 ] In April 2019, after PewDiePie released two dis tracks against T-Series, “ Congratulations “ and “ Bitch Lasagna “, T-Series filed a complaint with the Delhi High Court to have the songs removed from YouTube, arguing that they were “ calumniatory, disparaging, diss, and offensive ”. Despite Kjellberg ‘s argument that these dis tracks were “ done in full playfulness ”, the court issued a irregular injunction in party favor of T-Series on 8 April 2019 and access to the diss tracks on YouTube was blocked in India. [ 73 ] [ 74 ] In August 2019, it was reported that T-Series and PewDiePie had settled their legal disputes outside of court. [ 75 ]

list of artists

The following luminary musical artists have worked with T-Series and/or had music released under the T-Series label :

T-Series Films




Films that have not yet been released Denotes films that have not yet been released

soundtrack discography

This is a list of soundtrack albums that were published under the T-Series label, excluding films that were besides produced by T-Series ( see Production filmography above ) .

Hindi cinema

Malayalam film

T-Series collaborated with Lahari Music .

Year Film
2019 Mamangam

Tamil film

T-Series collaborated with Lahari Music, Big Music and other outstanding labels .

Telugu film

T-Series collaborated with Lahari Music or Aditya Music


Year Film
2008 Slumdog Millionaire: Music from the Motion Picture

See besides


  1. ^[5] “ thymine ” is an abbreviation for trishula – the trident of Hindu god Shiva


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