Carving out a niche marketplace and positioning yourself as the go-to brand for a specific audience not only establishes your credibility over competing generalists but besides results in a more concenter commercial enterprise. From your singular value proposition to merchandise line extensions, focusing on a recess market makes it easier for the properly customers to say, “This is for me.”
If you ’ ra racking your brain trying to think of your first product mind, coming up with a specific recess is a great place to begin. There are countless profitable niches you can pursue, with the opportunity to niche down even further. The key is to identify a niche market you can master and that has a viable audience of customers.
Below, we ’ ll go over what a recess marketplace is, how to identify one, and how to find in-demand products to serve it. Plus, we ’ ll expect at nine niche commercialize examples ( including specific product ideas ) that are ripe for new players .
What is a niche market?
A recess grocery store is a segment of a larger market that can be defined by its own alone needs, preferences, or identity that makes it different from the market at large .
For example, within the market for women ’ mho shoes are many different segments or niches. Shoes for vegan women would be a recess market, as would shoes for plus-sized women or shoes for nurses .
about every market can be far refined, or divided, by the specific needs and preferences of its constituents. Some of the most common ways to define a recess are based on :
- Price (luxury, moderate, discount)
- Demographics (gender, age, income level, education level)
- Level of quality (premium, handmade, economical)
- Psychographics (values, interests, attitudes)
- Geographics (residents of a certain country, city, or even neighborhood)
Choosing to focus on a recess is a strategic business decision to serve a certain customer base better than competitors who target the larger commercialize. Let ’ s take a look at some examples .
9 niche market examples (and niche products you can sell)
While you might have specific trending products already in take care, you can increase your odds of success by starting with a recess market and then drilling down to find niche products with a possible market fit. here, we ’ ll explore nine larger markets to show you how they each contain different types of niche markets and intersection opportunities .
Keep in beware this tilt of niche markets and merchandise ideas for 2021 is plainly a invest to start your search for a potential recess market—you can always go in a completely different guidance or find other recess opportunities within each category :
1. Conscious consumers
sustainability has become a hot subject among consumers of belated. According to a sketch by IBM, about six in 10 consumers were uncoerced to change their denounce habits to reduce environmental shock .
The ascent of the conscious consumer has paved the way for vegan, eco-friendly, and cruelty-free variations of conventional products. If there is a product that is frequently purchased by the multitude market, there is probably a recess of conscious consumers that will embrace a fleeceable alternative .
In the past, companies looking to appeal to this niche market might donate a share of proceeds to a induce, but now most consumers care about how the products are sourced and produced as well .
Bee ’ second Wrap, for example, is looking to replace plastic wrap with options made from beeswax. This lifelike alternative to food memory is not only environmentally friendly but besides more cost effective for consumers because it ’ s reclaimable .
More niche product ideas for conscious consumers
- Reusable drinking straws
- Cruelty-free cosmetics
- Vegan-friendly apparel
- Menstrual cups
2. Health and wellness
The ball-shaped health and health commercialize reached a measure of $ 3.31 trillion in 2020. With the coronavirus pandemic raise concerns about health, people are starting to take wellbeing into their own hands .
Health and health refers to taking care of your mind, body, and spirit. Some sub-niches in this market are personal care, nutriment, preventive medicine, and alternate medicines. If you ’ ve bought a gluten-free product from the grocery store storehouse, you ’ ve contributed to the health and health market .
Happiness Abscissa found its rate in the health and health niche through selling scents. Its products contain specific combinations of scents that improve your country of wellbeing and happiness. Every scent, developed by a neurologist, is packaged into a soap can, candle, or perfume customers can enjoy anytime they need a lift .
The merchandise opportunities in this niche are dateless : food and beverage, beauty and personal care, skin health, immunity, digital products like ebooks, and recipes. even though you don ’ t have to be an technical to start a business in this niche, it ’ s a commodity idea to team up with a professional to develop safe products for customers .
More niche product ideas for health and wellness
- Melatonin gummies
- Mushroom-infused coffee
- Kombucha brew kits
- Oil diffusers
- Oat milk
3. Pet owners
sum expenditures for the pet clientele in the US alone was an calculate $ 99 billion in 2020. There are a lot of opportunities to develop a niche within this market across different types of pets, lifestyles, and more .
only Natural Pet is a big niche business model in this market—it sells everything, including natural food, flea and check mark disgusting, outdoor gearing, toys and beds, and more. A pet owner can come onto its web site and find anything they need for their whelp .
While most people own fish, dogs, or cats, there are besides alone pets like horses, lizards, turtles, and even chickens, each with their own likely opportunities .
More niche product ideas for pet owners
- Pet cameras to watch and interact with pets while you’re not at home
- GPS pet trackers
- Personalized products with pets’ photos
- Organic pet food and treats
- Pet accessories and clothing
4. The LGBTQ+ community
The LGBTQ+ community is huge, and these consumers have massive spend exponent. Per LGBT Capital, estimated purchasing power is upward of $ 3.7 trillion globally .
Brands that make authentic connections with this market are in the best position to serve this recess. Just ask underwear brand TomboyX. in the first place a jersey brand, co-founder Fran Dunaway saw the opportunity to hone in on a particular consumer group ’ s needs to sell underwear “ for any body. ”
More niche product ideas for the LGBTQ+ community
- Makeup specifically designed for LGBTQ+ subgroups
- Pride-inspired designs
- Clothing made for certain body types
The way consumers approach traveling is evolving. In fact, travelers are becoming more environmentally conscious. According to Booking.com, more than half seek sustainable options but have trouble finding them .
This gap represents a massive opportunity for brands to step up to the plate and support eco-friendly initiatives through sustainable products. And travelers are seeking more than fair green options. They besides look for authentic local experiences, convenience, and long-run trips .
Nomatic is a baggage trade name geared toward travelers, specially digital nomads who prioritize functionality. You can see this hearing concentrate represented across its entire business, from its product to its copywriting .
More niche product ideas for avid travelers
- Smartphone accessories for traveling content creators
- Practical and comfortable athleisure for frequent flyers
- Scratch maps for people who love collecting travel experiences
Learn more: What is a erect market and Why Should You Care ?
“ Gamers ” is a catchall terminus that contains a assortment of subsets : mobile gamers, personal computer gamers, console gamers, tabletop gamers—the list goes on. There are more than 2.7 billion active gamers across the ball, and closely half spend money on their hobby, amounting to an industry expected to be worth $ 200 billion by 2023 .
Shazim Mohammad launched his on-line store, glorious personal computer Gaming Race, with products specifically aimed at personal computer gamers. It ’ mho become a seven-figure niche business that basically runs on auto-pilot .
Mobile bet on, in particular, is taking over, accounting for 91 % of the market. Plus, more women are entering the market than always before, a tendency that doesn ’ deoxythymidine monophosphate show any signs of slowing down .
Within this class, you can besides niche down based on popular genres ( like first-person shooters ) or consoles ( like the Nintendo Switch ) .
More niche product ideas for gamers
- Ergonomic products for long gaming sessions (controllers, chairs, blue-light blocking glasses)
- Decals to personalize consoles, controllers, etc.
- T-shirts referencing aspects of gamer culture
- Accessories for mobile gamers
Home possession is changing. What used to be the norm is no long, and a percentage of US consumers are trending aside from homeownership. There are many reasons for this, such as the upgrade in the monetary value of living and salaries that can ’ thymine keep up .
As such, not only is home possession in liquefy, but the definition of being a homeowner is besides changing. Homes are increasingly being turned into investment properties or shared spaces that generate extra passive income, thanks to the advent of home share via Airbnb and VRBO .
This paved the way for August to launch its own line of keyless entry and base security products for homeowners. One of the chief features is guest access, allowing hosts to grant access to renters for assign time periods .
More niche product ideas for homeowners
- Home security cameras (in-home, doorbell, smart home devices, etc.)
- Furniture/home decor for small apartments
- Home solutions for renters (such as no-drill blinds)
8. Remote workers
The rise of distant workers is largely thanks to two influences : more freelance contractors and more companies open to the idea of distant teams after pandemic-related closures .
There are many reasons for this. For one, allowing employees to work remotely increases speculate atonement and productivity. These workers are besides more engaged and two times more likely to work more than 40 hours a workweek. And those who go the freelance route are typically seeking more freedom and a better work-life harmony .
A recent Gartner survey of company leaders found that 80 % will allow employees to work remotely at least part of the clock after the pandemic, and 47 % design to allow employees to work from home full-time. In a PwC survey of 669 CEOs, 78 % agree that outback collaboration is here to stay for the long-run .
mercenary At Work is an example of a company serving this niche commercialize of freelancers with products that can help attract likely clients. They sell laptop decals that advertise what you do wherever you choose to work .
Keeping these outside workers ’ motivations and lifestyles in mind can help you identify merchandise ideas to help them and the companies that employ them achieve their goals.
More niche product ideas for remote workers
- Desk toys/decorations
- Decor for home offices
- Laptop accessories for people who like coffee shop work sessions
even the earth ’ sulfur biggest brands are adopting local anesthetic market approaches through target campaigns. And rightfully indeed : they ’ rhenium competing with a consumer-driven apparent motion to support local anesthetic small businesses .
But if you ’ re entirely selling on-line, it can be unmanageable to establish a local bearing. fortunately, there are ways for ecommerce sellers to get in on the motion by looking at their city or country as a niche market .
Apparel caller Peace Collective, for example, was founded in Toronto and around Toronto pride. The sword has expanded to appeal to Canadians nationally a well as to fans of respective NBA teams .
More niche product ideas for locals
- T-shirts with slogans specific to a culture or city
- Apparel with local sports teams
- Prints/photobooks of a specific cityscape
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How to find your own niche markets in 2021
Both new and established entrepreneurs and marketers looking for an unmoved recess grocery store will first need to establish an overview of the larger market and drill down from there. Your recess will be a subset of that market and will help define everything from :
- The product features you aim at your market’s needs
- The pricing strategy for your products
- Production quality
- Your positioning/branding
- Your digital marketing strategy
Choosing a niche gives your on-line business a competitive edge from the beginning. If you try to launch your on-line shop in a push product class or marketplace, you ’ re going to face a tough acclivitous conflict against the established competition. Focusing on a niche helps you compete not inevitably by selling unlike products but by doubling down on a specific part of the commercialize .
Although there ’ s no single means to choose a niche, there are many methods you can employ. From simple Google searches to building a mind map to using keyword research, there are many ways to build a tilt of potential niches and find product opportunities .
Start with Google searches
The best way to start brainstorming recess ideas is by understanding what other on-line retailers are selling in a product class or to a certain audience. Starting your recess selection with basic Google searches is a great way to get the lie down of the land. Let ’ s use “ cruelty-free makeup ” as a depart point. From there, we ’ re able to find a goldmine of electric potential angles and rabbit holes to go down, such as “ vegan skin care ” and “ not tested on animals. ”
Through trial and error, you can explore different angles and trends until you find an underserved audience or requirement in the grocery store. Keep in mind that even if a rival is targeting your recess, you can silent compete by doubling down on a more specific segment of that hearing. Remember : it ’ second about being a specialist, not a renaissance man .
Build a mind map
A heed map is a capital means to discover niches for your electric potential commercial enterprise ideas. Since mind maps mimic how our brains think, they ’ re an intuitive direction to organize your thoughts and expand on ideas .
Building a mind map can help generate product ideas cursorily while besides encouraging you to explore different recess paths. You can use a barren on-line tool like Text2MindMap to create a simple but effective thinker function .
here ’ sulfur what we came up with for our cruelty-free product estimate :
Use Google’s suggestions
ever notice how when you start typing something into a Google search, it shows you suggestions before you evening finish typing your question ? These are Google ’ s most-searched-for related queries, which you can use to your advantage to find a recess for your product category .
Google will only show you a few suggestions, so you may want to use tools like Keyword Tool or Answer the Public to gather and organize all of Google ’ s suggested searches .
We plugged in “ cruelty-free, ” which returned suggestions we could pull a potential niche from. here ’ s a humble sample of the results :
Drill down with keyword research
This adjacent method acting for uncovering a niche uses Google ‘s Keyword Planner tool. Keyword Planner is a resource from Google ‘s ad platform, Google Ads. The Google Keyword Planner is alike to the Google suggestion tool we discussed above but more advanced and customizable .
To use this tool you need to have a Google Ads report ( you can sign up for barren ). Log in to your score and choice Tools from the acme menu ( it ’ s the twist icon ) and choose Keyword Planner .
Enter your main niche idea and see your results. You can adjust your location settings on the leave to make certain you ’ rhenium targeting areas you want to reach. You can besides add filters, remove branded keywords, and see suggestions for other recommended terms to look into .
Searching through these results can give you a good theme of potential niches related to your original research term, and sometimes even the demand for particular popular products you might want to consider. Don ’ thyroxine be afraid to dive profoundly and try a variety of relate search terms .
alternatively, you can use the Keywords Everywhere browser extension to see search book directly under your Google searches if you don ’ t have a Google Ads report .
Read more: How to Find a lucrative Dropshipping Niche for Your clientele
Look for passionate communities online
The internet is reasonably good at organizing itself into communities based on share interests, passions, and hobbies—in early words, into niches .
You can consider specific communities that you yourself belong to or hunt for ones that show promise by :
- Sifting through the most visited Wikipedia pages under “hobbies”
- Digging through the most active subreddits to look for passionate audiences and listening in on their discussions
- “Listening” to community-oriented hashtags on Instagram and Twitter, like #vegansofig and #vegancommunity, to find opportunities to niche down.
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How to evaluate your niche market ideas
now that you know what to sell on-line, you need to make certain there ’ s an consultation for it. At the originate, your niche market and products are merely ideas—a guess of what you think will resonate with your target hearing .
While targeting a recess as your concenter will make it boundlessly easier to find potential customers and convince them to buy from you, you need to be sure there are enough buyers in that recess to make it feasible. If you determine your recess is excessively little to generate reasonable interest and profit, consider pivoting to a different audience within that recess or promoting a different intersection. You won ’ deoxythymidine monophosphate truly know what will resonate until you try .
flush if you do achieve success early on, niches change, and it ’ s up to you to evolve with your consultation and adjust your positioning over time. You might even introduce new products to your line as opportunities present themselves .
here are some ways to evaluate a new recess market estimate :
- Build your audience first. Kickstarter campaigns generate buzz and awareness about products before they’re even developed. While this may not be the route for you, you can still introduce your idea and gain followers before the idea has come to fruition through email opt-in pages, social media campaigns, and other online tactics. This way, you’ll have an engaged group of potential customers ready and waiting for when you do launch.
- Test before you invest. Start with a small batch of dropshipping products and run a campaign to your targeted audience. Solicit feedback from customers who’ve made the first purchases or send a few out to influencers and ask them what they think. It’s important to get feedback early on, especially if you’re developing a new product, so you can perfect it before it goes out to the rest of the world.
- Dig deeper into your niche. You already did the keyword research to identify your niche market, but you can go even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to gain insights. Can you solve a problem that repeatedly comes up?
- Research consumer trends in your market. It’s important to be up to date with what’s happening in your chosen niche. Resources like Facebook IQ, Think with Google, and Nielsen consumer research will help you understand consumer pain points, desires, and breakout trends. Set up Google Alerts for related keywords and regularly monitor social media conversations to stay on top of what’s trending.
When it ’ second meter to actually market your product, remember to hone in on your particular audience ’ south needs and commonalities. What makes this recess market different from the broader market, and how can you appeal specifically to its wants, needs, and preferences ?
Understanding the alone needs of each recess makes it possible to speak immediately to them in your market campaigns—you ’ ll have a greater chance of attracting a buyer ’ south attention and winning their business by making it net that your intersection is specifically for them .
Moving forward with a niche marketing strategy
now that you know how to choose a recess market and generate intersection ideas your target audience will buy, it ’ second fourth dimension to turn your idea into a reality. here are a few resources to get you started, whether you plan to make it yourself, sour with a manufacturer, or dropship :
Which products or trends have you noticed recently ? What would you add to this list ? Let us know in the comments below .
illustration by Rose Wong
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Niche markets FAQ
What does niche market mean?
A niche market is a segment of a larger market defined by its own specific needs, preferences, or identity that makes it unlike from the market at big .
What are examples of niche markets?
- Conscious consumers
- Health and wellness
- Pet owners
- The LGBTQ+ community
- Remote workers
What is a mass market and what is a niche market?
A multitude grocery store is about reaching as many people as potential, while a niche market is about reaching lone a particular group of people. An example of a business catering to a aggregate market is a national grocery store shop chain, while a recess business example might be a local butcher workshop .
How do I choose a niche?
Choose your larger mass market and then drill down into the potential niches until you find one that appeals to you. To find ideas, look at search trends, build a mind map, or browse on social media. This web log post will take you through defining and validating your niche from there .
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