LiteracyPlanet returns to Marketo Engage due to its flexibility, intuitiveness and scalability.
Objectives
- Empower a small, agile marketing team with an easy-to-use solution
- Implement complex nurturing programs without developer resources
- Boost lead and revenue targets across global markets
- Improve transparency and sales alignment
Outcomes
- +220 % over lead aim
- +180% over opportunity target
- 150% revenue target in AU for Q4
“Marketo Engage strikes the balance between flexibility and user-friendliness. With it, we’ve been able to achieve great things, quickly.” – Samantha Poblete, Global Marketing Manager, LiteracyPlanet
When teach is fun, children love to learn. With this in mind, LiteracyPlanet offers an on-line gamified learning resource designed to help educate children of all ages and levels. Since launching in Australia in 2007, they have grown to provide educational tools around the world, market directly to schools, teachers and parents for their subscription occupation model. They aim to build student ’ s English literacy skills globally and help them achieve their full potential. LiteracyPlanet decided to move from Marketo Engage to their CRM ’ s native market solution. Samantha Poblete, LiteracyPlanet ’ second Global Marketing Manager, quickly realised her small but agile team needed to return to Marketo. “ Straight off, we struggled to build complex rear programs and felt limited with what natural process we could perform with our new solution ’ randomness capabilities. We besides experienced issues integrating it with our other business systems, ” Samantha explained.
OBJECTIVES
LiteracyPlanet needed a selling automation platform that reinforced a self-sufficient and empower commercialize team so they could implement complex rear programs without confirm from developers. They moved back to Marketo Engage, where it serves the critical character of supporting the selling and sales teams ’ programs across nurturing, acquisition and onboarding. once spinal column on conversant ground, Samantha and her team implemented programs to drive business growth by developing and amplifying message that talks to their different audiences. “ With Marketo Engage, the basics are straightforward and user-friendly, and that ’ s a key profit for us. If we have an estimate for an electronic mail campaign in the dawn, we can execute it that good afternoon, ” Samantha said.
The target market for LiteracyPlanet runs across-the-board : from parents needing support for their children, to individual teachers managing a classroom, and school leaders wanting a campus-wide literacy course of study. Reaching each segment with the right content requires a robust market platform that boosts the capacitance of LiteracyPlanet ’ s lean and agile marketing team. While they have found success by capturing bombastic numbers of leads through Facebook Ads, Marketo Engage plays an integral function by identifying each run ’ randomness segment and nurturing them appropriately .
The importance of nurture over nature
LiteracyPlanet ’ second market team run special raising programs for each section. Different landing pages and form-fills identify a spark advance ’ randomness segment before moving them to the best-suited breeding program. For case, school leaders are a critical market for LiteracyPlanet to attract and win .
