We Are Explorers and Great Northern Brewing launch adventure campaign

australian gamble issue We Are Explorers have partnered with Great Northern Brewing Co to launch an original activation challenging Australians to find one of ten-spot marlin sculptures hidden in campsites across the state, with a $ 10,000 BCF coupon up for grabs. The campaign, titled ‘ Get Out There ’ aims to encourage Australians to explore the country, with the marlin sculptures hidden from WA to the tasmanian wilderness and up to the tropical north of Queensland. The search for the conceal die-cast sculpted marlins – created by Northern Rivers artist Jai Hackl – begins on 28 April, giving entrants one week to ‘ Get Out There ’ and plan their nature escapes. The foremost player who successfully finds the hidden marlin in each campsite will win a $ 500 BCF voucher and besides be one of 10 people to go into the draw to win the expansive choice : a $ 10,000 BCF voucher.

As separate of this promotion, the We Are Explorers team drew on its across-the-board cognition of Australia ’ s shroud gems to shortlist spectacular campgrounds around the country for this crusade. They worked closely with the campsite owners to highlight the nearby adventures, profiling them all in a 10-part editorial series on the web site, including a clickable map. The campaign will be promoted through social, display, electronic mail and their web site across both We Are Explorers and Great Northern platforms. We Are Explorers CEO, Henry Brydon, said : “ This is one of the freshest brand activations we ’ ve ever worked on and there international relations and security network ’ t a more desirable partner to bring this to animation with than the outdoor love team from Great Northern. Great Northern loves to promote advanced day exploration so the foundations of the partnership were truly firm and aligned from the beginning.

“ What ’ s more, whilst it ’ s a social media led political campaign, what excites me most is that we ’ re weaving in concert the digital and real global to deliver a memorable experience that actually gets people out there with humor, soul and talkability. ” Hugh Jellie, marketing director at Great Northern Brewing Co added : “ With borders opening again, we want to encourage as many Australians as potential to get back out there and feel the energising power of the big outdoors. We Are Explorers are outdoor experts in the australian media, so we knew they were the perfective collaborator to bring our BCF collaboration to life in a fresh and interesting means. Henry and the team have understood from the beginning precisely what we wanted to achieve for our customers and have delivered a campaign with the outdoor magic trick that lone they can. ” VOZnation

VOZ shows Total television receiver reached 19.013m Australians. 55 % of the population viewed entirely on linear television receiver, 5 % viewed entirely on BVOD and 13 % viewed on a combination of both linear television receiver and BVOD in workweek 19.

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