Giant Bicycles – Wikipedia

taiwanese bicycle manufacturer
Giant Manufacturing Co. Ltd. ( normally known as Giant ) is a min bicycle manufacturer, recognized as the world ‘s largest bicycle designer and manufacturer. [ 1 ] [ 4 ] Giant has fabrication facilities in Taiwan, the Netherlands, China, and Hungary .

history [edit ]

Giant Cadex 980C first mass-produce carbon fiber road bicycle A Giant TCX cyclocross bicycle

giant was established in 1972 in Dajia, Taichung County in Taiwan ( now partially of Taichung City ), by King Liu and several friends. [ who? ] A major discovery came in 1977 when Giant ‘s foreman executive, Tony Lo, negotiated a cover with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold entirely under other brand names as a individual label. As bicycle sales increased in the U.S., and after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75 % of Giant ‘s sales. When Schwinn decided to find a newly source and in 1987 signed a sign with the China Bicycle Company to produce bikes in Shenzhen, Giant, under newly president Bill Austin ( once vice-president marketing at Schwinn ), established its own stigmatize of bicycles to compete in the quickly expanding $ 200-and-above price range. In 1984, Giant besides set up a joint venture, “ Giant Europe ”, with Andries Gaastra of Dutch bicycle manufacturer Koga-Miyata. [ 5 ] In 1992, Gaastra sold his shares back, and Giant became a fully stockholder of Giant Europe. By 2018, Giant had sales in over 50 countries, in more than 12,000 [ 6 ] retail stores. Its entire annual sales in 2017 reached 6.6 million bicycles with gross of US $ 1.9 billion. [ 7 ] Most of its merchandise is destined for the European Union, the United States, Japan and Taiwan .

COVID-19 pandemic [edit ]

With the coronavirus pandemic, the demand for Giant ‘s bicycle has skyrocketed. Bicycle manufacture skyrocketed in Taiwan, fueled by global demand sparked by fear of contracting the coronavirus on crowded buses and trains in Europe or America, or by the want for outdoor activities after weeks of restriction. With this increase in demand, Giant is planning to build a new large establish in the European Union. In addition, the company is moving factories from China to Taiwan. [ 8 ] COVID-19 ‘s affect on the bicycle diligence is evidenced by a 55 % increase in Giant ‘s gross in the beginning quarter of 2021. E-bikes have accounted for 30 % of sales. [ 9 ]
In 1996, Giant established their Mosh BMX division with the serve of Redline Bicycles founder Linn Kastan and racer Jason Richardson. Mosh manufactured BMX bikes and parts, ampere well as managed a professional BMX racing team. [ 10 ] In 2002 Giant signed a three-year sponsorship deal with Satellite Sports Group ( a company that then managed the former GT Air Show ) to begin manufacturing Giant branded bikes to boost the Giant label. [ 11 ] These bikes were priced between $ 150 to $ 350, filling in the assailable entrance level price gap that their Mosh labeled high-end bikes could not. Giant made bikes using the Mosh diagnose until 2003 when it switched to labeling all senior high school end stunt specific parts as Mosh parts. The parts were sold individually angstrom well as on Giant labeled BMX bikes. [ 10 ] In 2008, Mosh was disbanded. [ 12 ] In 2008 Giant launched the Liv/Giant sub-brand with products focused entirely on the female cycling marketplace. [ 13 ]
In 2014, the Liv/Giant sub-brand was re-branded to Liv. [ 14 ] The re-branding was meant to further differentiate the Liv brand products with existing Giant intersection, communicating the concept of “ designed by women for women ”. All Liv products are designed from the grind up including frame geometry, carbon lay-up and use separate molds and designs that separate it from Giant branded products. As part of the rebranding, dedicated Liv stores and Liv zones within most giant star retailers were introduced. [ 15 ] In 2015, Giant announced the global plunge of its Momentum brand life style bikes. The first two models, the iNeed Street and iWant Park, had an ARP of US $ 425 and were aimed at a younger, more urban demographic than Giant ‘s more expensive performance road and mountain bikes. [ 16 ] In July 2019, Giant launched CADEX, previously the appoint of their mass-produced carbon roughage bicycle launched in 1987, as their argumentation of bicycle components, wheels, tires and finishing kits. [ 17 ] Before the stigmatize was officially launched, UCI WorldTeam teams sponsored by Giant ( Team Sunweb on 2018, and CCC Pro Team on 2019 ) were seen with components branded deoxyadenosine monophosphate # Overachieve, which Giant says were race-tested prototypes of the CADEX components .

Technologies and innovations [edit ]

Giant Halfway folding bicycle In 1987, Giant introduced the CADEX carbon paper character road motorcycle. Giant became the inaugural bicycle manufacturer to apply computer-aided design and volume production techniques to the product of carbon road bikes. [ 18 ] In 1995, Giant designed the first road bicycle with a sloping top tube featuring a smaller rear triangle. The tighter chainstay-seatstay configuration is said to be inherently stiffer than a more conventional frame design, and because less material is used, the Compact Road design is besides said to be lighter. [ 19 ] With more responsive corner and improved acceleration, deoxyadenosine monophosphate good as improved aerodynamics, the Giant design became largely imitated. By 1998, with Mike Burrows, Giant refined the design for race by the professional ONCE team. This was only after initial resistance by the Union Cycliste Internationale and subsequent amendment to its regulations to allow for bicycles with a sloping top pipe. Giant road frames were in the first place made of 6061 ( ALUXX ) aluminum debase and were besides characterized by bladed forks and seat posts to reduce air resistance. Frames came in three sizes ( minor, medium, and large ), with riders fitted through the use of stems and seat posts of different lengths. By 2018, Giant road frames were available in up to six sizes ( X-Small, Small, Medium, Medium/Large, Large and X-Large ) .
In 2003, the Total Compact Road ( TCR ) skeletal system was offered in carbon roughage construction and marketed as the TCR Composite range. In 2006, Giant added a higher-grade carbon fiber frame marketed as the TCR Advanced frame, which was characterized by an integrated seat post ( ISP ). These frames were most notably raced at the Tour de France by T-Mobile ‘s professional team. Using this design, the seat post on the new frame must be cut precisely to fit the owner by a educate Giant trader. The TCR Advanced SL frames with ISP continued to be raced internationally, most notably by the Rabobank team ( 2009-2013 ), Team Giant-Shimano ( 2014 ), Giant-Alpecin ( 2015–2016 ) and Team Sunweb ( 2017-2018 ). In terms of other innovations, Giant besides introduced its Maestro suspension in 2006. Maestro Suspension, according to Giant, is designed to deliver an efficient rear suspension baron transfer. Maestro utilizes a frame-up of four pivot points and two linkages to create a floating pivot sharpen that is designed to reduce pedal bob and enables the rear rack to travel vertically.

As of 2020, Giant categorizes its bicycles by drug user :

• On-Road
• X-Road
• Off-Road
• E-bikes
• Youth

Within each Level are respective Uses, such as Race, Endurance, City, Cruiser, etc. In belated 2016, Giant announced the Road-E+ e-Bike, which features :

• HCT (Hybrid Cycling Technology) drive system
• 500 watt 80Nm Yamaha mid drive motor
• 400Wh or 500Wh EnergyPack integrated frame battery
• PedalPlus 4-sensor technology
• RideControl[20] display & control pad with Bluetooth integration.[21]

E-Bikes have become an increasingly popular type of bicycle of former. They now come in many different offerings, precisely like Giant offers with their normal bikes. The main three types are sorted into categories which are : Electric Road Bikes, Electric Mountain Bikes, Electric Adventure Bikes .
Giant ‘s beginning foray into professional road cycle was with the defunct spanish team once directed by Manolo Saiz using Giant TCR frames in custom sizes for each individual rider. Laurent Jalabert was one of the most noteworthy cyclists in the ONCE Team. Giant presently sponsors a numeral of cycling teams equally well as individual athletes .
In road bicycle, Giant celebrated multiple achievements as the bicycle supplier of UCI WorldTeam Team Sunweb ( both men and women ), which competes in the highest charge of road cycling. They are most celebrated for when both men and women teams won the team Time Trial consequence at the 2017 UCI World Championships in Bergen, Norway. celebrated riders include Tom Dumoulin, achiever of the pink jersey in the 2017 Giro d’Italia ; Warren Barguil, winner of the polka-dot jersey in the 2017 Tour de France, and Michael Mathews, winner of the greens jersey in the 2017 Tour de France. In 2019, Giant switched sponsorship from Team Sunweb to CCC Pro Team. Giant besides sponsors many individual teams and athletes who range from ex-pros to stream worldly concern champions. [ 22 ]
Kristian Blummenfelt is arguably Giant ‘s most popular sponsored athlete, as he is presently one of the best triathletes in the populace. He recently won an Olympic gold decoration in Tokyo this summer adenine well as holds the records in the 70.3 and the 140.6 distances. Hector Leonardo Paez is another well known sponsored athlete, as he is a previous worldly concern supporter XC mountain motorcycle champion. Rahsaan Bahati is a early 10-time U.S. National Road Champion equally well as the founder of the Bahati Foundation which works to build hard communities by providing underserved youth with bicycles. Some of the teams that Giant sponsor admit : The Giant Off-Road Factory Team, The Black Foxes, and Team Onyx. [ 23 ] Team Onyx is an all-black excursion racing team who have appeared on the testify Worlds Toughest Race while competing in an Eco-Challenge. In 2022 Giant entered a sponsorship with Team BikeExchange .

See besides [edit ]

References [edit ]

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