The challenge is how to calculate the actual value of a particular knowledge domain name. We see reports all the meter about some company paying $ 200,000 for a domain name that ’ second highly relevant to their commercial enterprise, but how was that number reached ? And what makes that large initial investment worth it when the knowledge domain ’ south refilling costs will be $ 15/year ?
ultimately, a domain is worth any a buyer is will to pay for it. Domain mention appraisal is an art form unto itself, with a countless of contributing factors including length, language, trends and demographics. There ’ mho no single method of arriving at the perfect ask price, and it takes a fortune of trial and error to get full at it .
here ’ s a attend at some of the most tested and true techniques for calculating the value of domain names in your portfolio.
Research Recent Domain Sales
The best way to get started in the world of sphere name sales is to become familiar with it. Take a look at late sales and see what types of domains are being purchased and for what sum .
DNJournal regularly updates this domain sales report to show how a lot world names have recently sold for at unlike premium world services. Keep your knowledge domain in mind and see how it compares to the listed sales. Pay close attention to length, similar keywords, and early related factors to narrow down a range that your domain would likely fit within .
An crucial note here is that only a belittled number of domain sales get reported, so this is by no means a comprehensive examination list of domain value. however, there are calm a set of domains to look at that will help you better understand how much assorted types of domain names have successfully been sold for .
Use Appraisal Services to Calculate Domain Value
A domain appraisal service will allow you to enter your world appoint and see what they suggest your ask price should be. For example, a search on EstiBot for sportsdoctor.com shows the following :
Appraisals like these are determined automatically based on SEO-related factors like keywords, the count of searches, Alexa absolute, monthly searches and cost per snap. Though these are crucial, there are besides many important factors to consider that can not be calculated by algorithm .
This won ’ metric ton be the end of your travel, but it can be another utilitarian footstep in arriving at an calculate value of your knowledge domain. Since estimates can vary from service to servicing, get estimates from respective different sources. Some early ones to check out are WebsiteOutlook and URL Appraisal .
Signs You Have A Sellable Domain Name
After doing your inquiry and close examining all of the holocene sphere sales, the next measure of valuing a domain is to take a good attend at yours and decide whether there are people who will actually want to buy it .
Good Top-Level Domain
Though we offer over 400 great TLDs ( domain extensions ) to end your domain name with, most people have their hearts set on .COM. It ’ s surely possible to sell a world identify with an alternative TLD, but you ’ ll get a much higher sum if it ’ s a .COM. In many cases, a regional TLD like .CA or .UK can ask for high figures, but it will be harder to attain because the pool of likely buyers will be significantly smaller .
Short Length
curtly domains are unmanageable to find, so the short it is, the higher your knowledge domain worth may be .
Passes the Radio Test
Domain names were invented to make it easier for people to access websites, so it ’ south important that your domain is easily apprehensible. Does the domain voice good ? Will people know how to spell it after hearing it ? Is it easy to remember ? Any confusion that your knowledge domain causes will negatively impact how a lot others are willing to shell out .
Correct Spelling
If you want senior high school figures for your knowledge domain, then it needs to be spelled properly. No one is going to have their sights set on sportsdawkter.com. The same can be said about using 4 alternatively of four, uracil alternatively of you or other spell variations. That ’ s not to say that you can ’ thyroxine sell alternate spellings at all, just that the domain value will be much, a lot lower .
Meaningful Keywords
In-demand keywords will increase the value of world names. There has to be a balance here, though ; more keywords does not equal more money. People won ’ thymine want hockeybasketballsoccerdoctor.com adenine much as sportsdoctor.com .
here ’ s how to gauge the sake in your world ’ randomness keywords using free tools from Google .
Google Trends
Google Trends will help determine whether interest in your keyword is rising or declining, a well as compare how it stacks up against like keywords .
first gear, enter your keyword and look at the results .
In this case, our keyword has remained relatively the like over the last 12 years, sol charging a agio that capitalizes on a rising course is not an choice .
To gauge popularity, enter your search term equally good as a few relative terms to see how yours measures up. This comparison will give you a dependable sense of how democratic your name is .
here we can see that although “ sports sophisticate ” is significantly lower in popularity than “ sports medicine, ” it is besides more popular than a more specialize condition like “ sports physiotherapist. ” Determining the right related keywords will help you understand how your term fits within its recess and how much of a bounty your knowledge domain can earn accordingly .
Google AdWords Keyword Planner
Using Google AdWords ‘ Keyword Planner cock will show you how popular your keywords are and how much advertisers are paying for that traffic .
Create an AdWords report if you don ’ t have one already and head over to the Keywords Planner part .
You ’ ll then see your keywords along with a few other key pieces of information .
The main things to take a look at are average monthly Searches, Competition and Suggested Bid ( cost-per-click ). A highly try world name will have a lot of monthly searches, eminent competition, and an expensive suggested bid. If people are already paying a set to attract dealings with the keywords that are in your sphere, then it ’ s likely that they will pay a lot to acquire your sphere diagnose vitamin a well .
Using our sportsdoctor.com example, rival may be small, but there is a decent suggested wish and a fair number of monthly searches for the condition. These figures indicate that many people are searching for this term and advertisers are devoting a solid budget towards attracting this traffic, so the world value will be meaning .
Brandable
A premium sphere name needs to sound bang-up. You can have highly-sought keywords in your sphere, but if it looks awkward, then you ’ ll have a harder clock finding a buyer. New companies have even been known to name themselves based on available world names preferably than paying whatever cost required getting their beginning choice .
In this sense, you don ’ t need only to worry about having high-level keywords. In fact, you can even have a knowledge domain that is a made up word. If it sounds capital and it would be well suited to a certain industry, commercial enterprise or estimate, then a world with capital brandability can impact domain value a well .
Has Been Around for a While
An older domain name has had more time to be index and ranked by Google, making it better for SEO than a recently-registered domain. Plus, you are probably more bind to a world you ’ ve had for eleven years than one that you ’ ve had for football team days. Both of these can be helpful as leverage during negotiations .
Already Generates Traffic
A knowledge domain that presently gets traffic is incredibly utilitarian in up price when valuing a domain name. You will be losing whatever tax income your site generates from ads, signups or other forms of monetization, and therefore parting with your domain will need to be more beneficial than whatever you will be losing .
additionally, preexistent traffic will help the new world owner with discoverability. Since people are already visiting the domain, there is clear rate in acquiring a world name that has an hearing bundled with it .
Think Art, Not Science When Calculating Domain Value
If you ’ rhenium looking for a preset formula to calculate precisely what your domain is worth then, unfortunately, you ’ re out of luck. Domain appraisal services can churn out a number based on a building complex typeset of criteria, but there ’ s much more to domain names than algorithm and research rankings. A knowledge domain exists in the wide context of the on-line and offline worlds, and all of their complexities and nuances will play a part in how much concern there will be in your domain.
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To figure out knowledge domain value, you ultimately need to understand who your likely buyers are. What diligence are they in ? Is a web site important for their business ? How relevant is your knowledge domain ? A domain is only american samoa valuable as person is will to pay for it, sol knowing what related domains are priced at, how try after your domain is, and how much to reasonably expect a buyer to pay will help you arrive at the good phone number .
Find Valuable Domains at Hover.com
With over 400 TLDs and years of experience, Hover is the perfect space to find your following high-value domain mention. Our massive list of options means we ’ rhenium more probable to have one that will be valuable to you or whoever you sell it to. And thanks to add features like no-cost WHOIS privacy, low-cost and flexible e-mail options, and seamless integration with numerous services, domains registered through Hover have added value. Visit Hover.com to get started .
