Constant Contact vs Mailchimp: Which Email Marketing Tool to Use in 2022?

If you want to get the most spang for your commercialize buck, you can ’ t ignore emails. For every $ 1 you invest in e-mail market, your commercial enterprise could earn $ 35 .
so what ’ s the best way to take advantage of that impressive ROI ? When it comes to email marketing tools, your options are endless .
The one that immediately comes to mind might be Mailchimp. Mailchimp has been around for 20 years and is the most popular e-mail market software. even if you haven ’ thyroxine hear of Mailchimp, you credibly have Mailchimp emails land in your inbox regularly.

constant Contact is a knock-down electronic mail solution that ’ s even older than Mailchimp. It has a smaller drug user base but is a formidable Mailchimp rival .
Which one is better ? To find out, we ’ ll have to dig into the details !

Is Constant Contact the Same as Mailchimp?

Both are tools to help you build and automate emails that speak to your prey audience. however, they do have their differences .
In a popularity contest, Mailchimp wins hands-down with 69.84 % of the e-mail market market plowshare. ceaseless liaison may be its top rival, but its market partake is only 5.74 % .
Graphic of email marketing share showing MailChimp dominating at the top, with Constant Contact in a distant second place.
But just because Mailchimp has the most users doesn ’ t mean it ’ s the most effective. To determine the winner in our ceaseless Contact v Mailchimp confrontation, let ’ s look at them side by side .
See how Kinsta stacks up against the competition .
For every $ 1 you invest in e-mail selling, your clientele could earn $ 35 💰 … which means that picking the right e-mail selling instrument is a key decision 📧Click to Tweet

Constant Contact vs Mailchimp Pricing

For modest businesses, decisions often come down to cost. No matter how many brassy features an e-mail platform has, if you alone have a few subscribers, you ’ re not going to shell out the bad bucks .
Mailchimp wins on pricing at all levels .
Its free plan makes it the clear option for businesses just starting. constant reach offers a dislodge test, but after that, you ’ re going to pay at least $ 20 per calendar month for the cheapest plan .
As you grow your e-mail commercialize efforts, Mailchimp remains the less expensive choice .
If you have 500 contacts, Mailchimp ’ s most basic give plan ( Mailchimp Essentials ) costs $ 9.99 per calendar month. Compare that to $ 20 for constant Contact ’ s cheapest plan ( ceaseless Contact Email ) .
At 50,000 contacts, Mailchimp Essentials will cost $ 270, and Constant Contact Email will cost $ 335 .
A screenshot of Mailchimp pricing plans.
however, keep in mind that Mailchimp ’ randomness plans have a monthly electronic mail specify. With changeless Contact, you can send unlimited emails .
Companies that plan to send a high volume of marketing emails may tip the scales toward Constant Contact .

Info

Mailchimp also offers a pay-as-you-go pricing plan for businesses that don’t want to make a monthly commitment. Sending emails costs “credits,” which you can purchase at any time. Constant Contact has no equivalent to this plan.

Constant Contact vs Mailchimp Features Comparison

Of course, choosing marketing engineering is about more than getting a good distribute. Both Constant Contact and Mailchimp are fat with helpful e-mail marketing features .
Let ’ s go through them one by one .

Email Design

Your audience ’ s first mental picture of your e-mail won ’ thymine be the content within it but the e-mail ’ south appearance. A professional, branded look can go a long manner toward making potential customers feel good about your business .
Both Mailchimp and Constant Contact offer a across-the-board assortment of easy-to-use drag-and-drop templates. constant Contact ’ s templates may be slenderly more intuitive for the founder .
A list of Constant Contact email templates.
constant Contact besides offers more templates overall .
however, Mailchimp has better customization options, which is essential for adding a individualized touch to your emails, and many reviewers find the Mailchimp templates to be more streamlined and advanced .
sometimes the lapp e-mail can look very different depending on the electronic mail node or device .
Mailchimp has a helpful feature of speech that lets you preview how your electronic mail will look on over 30 different clients. constant Contact besides offers inbox previews but only for five e-mail clients .

Registration Forms

Your e-mail subscriber signup form can make or break your electronic mail list .
Mailchimp has an excellent drag-and-drop editor and a diverseness of custom-made fields for your form .
constant Contact lets you change the color and baptismal font, but overall its forms are less customizable .
One unique Constant Contact offer is registration shape QR codes that admit users to join your list by quickly scanning the code with their phone .
Unless you love the QR code feature, Mailchimp wins here .

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Email Automation

Any modern e-mail market platform will let you automate the features of your crusade .
constant Contact is no exception, but its automated emails are simpler than Mailchimp ’ sulfur, particularly if you ’ re on a less expensive plan .
With Constant Contact, you can send :

  • Welcome emails to greet new subscribers
  • Emails to people who don’t open your first email
  • Birthday and anniversary emails

You can besides send an automatize electronic mail series on some Constant Contact price tiers. These can be triggered in a few ways :

  • A contact opening an email
  • A contact clicking a link in an email
  • A contact signing up for or being added to a specific list
  • A contact taking action in your Shopify store

There ’ s a fortune you can do with those options, but Mailchimp automation is more advance. Like Constant Contact, it offers the basics :

  • Date-based automation
  • Autoresponders
  • Welcome emails
  • Birthday and anniversary emails

It besides has a long tilt of available electronic mail triggers, including many types of ecommerce bodily process .
For example, you can email users who purchase a intersection. You can even re-engage suffer customers by sending emails to users who haven ’ thyroxine purchased in a long time .
Retargeting emails are another helpful type of Mailchimp automation. For example, you can create an electronic mail to encourage customers to purchase an detail they viewed on your web site or abandoned in a denounce haul .
If you don ’ t see your perfect pre-made trip on Mailchimp ’ s extensive list, you can create a custom one from a diverseness of criteria .

A/B Testing

A/B test, or disconnected testing, is essential for optimizing a selling campaign. A/B examination is when you send multiple versions of an electronic mail ( normally to a humble test group ) to see which one performs better .
then you can send the better-performing electronic mail to your larger tilt, allowing the campaign to reach its broad potential. You can besides use the information from the test to optimize future campaigns .
Mailchimp allows you to test up to three variations of your campaign. You can test the subject agate line or the content of the e-mail .
constant Contact merely allows you to test the subject agate line, and you can only A/B trial if you ’ re on the Email Plus plan .
Unlike Constant Contact, Mailchimp allows you to decide how many people receive the A/B test before sending the e-mail to the rest of your list .

List Management and Segmentation

changeless Contact wins here based on both ease of use and available features. For one thing, it provides more options for uploading contacts than Mailchimp does .
Mailchimp besides often confuses users by differentiating groups and segments .
According to Mailchimp, groups are “ a collection of contacts, categorized by their interests or preferences. ” Segments are the list resulting from “ the action of trickle and dividing alike contacts. ”
not sure how those are unlike ? You ’ re not alone. changeless contact makes it simpler to break your tilt into segments quickly .

Landing Pages

Landing pages are standalone pages that your contacts land on when they click on one of your campaigns. They can be highly targeted to match the audience of a specific e-mail .
Both Constant Contact and Mailchimp offer customizable, easy-to-build land pages with ecommerce capabilities. Mailchimp has a slender edge due to offering customs domains for your pages .

Ease of Use

Both Mailchimp and Constant Contact are intuitive and friendly to beginners and advanced users alike .
User reviews on G2 and Capterra give Mailchimp a slenderly higher rat for rest of use, although both e-mail platforms receive positivist marks on both websites.

Integrations

constant Contact and Mailchimp both have hundreds of available integrations, which one wins will depend on your business needs and existing technical school batch .
For example, your ecommerce platform matters. Mailchimp integrates with WooCommerce and BigCommerce but not Shopify. Constant Contact integrates with all three .

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We couldn ’ triiodothyronine get down to look at every integration for either platform, but we can introduce a few that might interest you. We ’ ll start with Mailchimp integrations .

  • WordPress: Add a Mailchimp registration form to any post or page and give visitors the chance to join your list wherever they’re on your website.
  • SimpleTexting: Send SMS marketing campaigns one-on-one texts to customers with SimpleTexting. Integrate your SMS and email lists.
  • Google Analytics: Understand how people move between your email campaigns and your website.
  • Zendesk: View which email campaigns a ticket requester has received and manage your Mailchimp email lists from within Zendesk.
  • Facebook: Publish Facebook ads, share your email campaigns on social, or turn your social posts into emails.
  • WooCommerce: Sync customers, orders, products, and promo codes to better engage with your customers.
  • Reportei: Combine your Mailchimp reports with analytics from Instagram, Facebook, Facebook Ads, Google Ads, LinkedIn, and more.
  • Eventbrite: Sync event attendees to a Mailchimp list.
  • Recurly: Manage recurring billing to your email list.
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Mailchimp’s WooCommerce integration option.
constant Contact has capital integrations, besides, including :

  • WordPress: Easily add contact forms to your WordPress site.
  • Eventbrite: Promote events, track responses, and manage registrations.
  • Shopify: Target Shopify customers with customized email messages.
  • Outlook: Upload contacts from your Outlook folders, lists, and groups.
  • Salesforce: Sync your contacts, leads, and accounts and send targeted campaigns based on Salesforce custom field mapping.
  • QuickBooks: Import QuickBooks customers into a Constant Contact list.
  • WooCommerce: Sync contacts, insert products into your emails, and send targeted emails based on store activity.
  • Vimeo: Create and add videos to emails and landing pages within Constant Contact.
  • DonorPerfect: Track and manage your fundraising.

Visit the Mailchimp and Constant Contact websites to browse the complete list of integrations for each .

Deliverability

Email deliverability refers to how many emails end up in users ’ inboxes .
We like to think they all make it to their intended recipient, but several factors can hurt your deliverability .
many of them have more to do with you than your e-mail marketing platform, but the software you use can besides help your emails get to their destination .
As of March 2021, Constant Contact had a 91.5 % deliverability rate vs 86.9 % for Mailchimp. Both are better than the average deliverability rate of 83 % .

Fundraising for Nonprofits

changeless Contact has a unique have for nonprofits that Mailchimp just can ’ deoxythymidine monophosphate tick. The platform allows you to collect and track on-line donations on a custom land page .
A screenshot of using Constant Contact fundraising for nonprofits.
The landing page is easily to put in concert with a drag-and-drop builder and allows you to set a fund-raise goal and suggested contribution sum .
real-time reporting lets you keep traverse of donations where you view performance statistics for your electronic mail campaigns .

Analytics and Reporting

If you ’ re an e-mail market founder, you might not want to be bombarded with a draw of stats .
The Constant Contact dashboard is easy for anyone to understand. It covers all basics, like electronic mail opens, snap rate, and bounces. It besides integrates with Google Analytics for conversion track .
Mailchimp analytics are more extensive .
constant Contact has been catching up on some of Mailchimp ’ sulfur alone report features, like liaison heat maps and comparison to diligence averages. But Mailchimp still lets you take a deeper dive into your statistics, particularly if you ’ re a bounty exploiter .

Constant Contact vs Mailchimp Customer Support

When shop for commercialize tools, it ’ s comfortable to ignore the differences in customer support — until something goes wrong .
constant Contact comes out on top in this comparison, at least for paid users .
When you first sign up for Mailchimp, you ’ ll get access to email patronize. however, if you ’ re a free plan user, you ’ ll entirely have that choice for 30 days. Paid users continue to have it 24/7. Need blazing-fast, dependable, and in full secure hosting for your WordPress web site ? Kinsta provides all of this and 24/7 first corroborate from WordPress experts. Check out our plans To get Mailchimp earphone digest, you have to be on the most expensive premium plan .
On the other hand, Constant Contact offers customer service by telephone for all users .

Can You Transfer Contacts Between Mailchimp and Constant Contact?

You ’ ve learned all about the features that Mailchimp and Constant Contact offer. What if you think you made the amiss option ?
fortunately, you can switch platforms without losing your subscriber list .

Transferring Contacts From Mailchimp to Constant Contact

To move your MailChimp lists to Constant Contact, you first gear need to export them. And you ’ ll have to export each list individually .
In your MailChimp score, follow these steps :

  1. Go to the Audience tab.
  2. Click View Contacts.
  3. Click Export Contacts and export as CSV.

You can now unzip the file and upload it to Constant Contact .
If you need more promote features, like exporting your contacts by tag, Constant Contact has a cognition base article for you .

Transferring Contacts From Constant Contact to Mailchimp

Mailchimp warns that you remove any bounced emails from your constant Contact list before downloading it .
After you ’ ve done that, follow these steps in constant contact :

  1. Click Contacts.
  2. Click Lists.
  3. Next to the list that you want to export, click Export.
  4. Select all the fields you want to include in your file on the pop-up.
  5. Click Export.
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You immediately have a CSV file that you can upload to Mailchimp. You can besides download multiple lists .

Which Is Better: Constant Contact or Mailchimp?

There ’ s no wrong answer to this question. Mailchimp and Constant Contact are both advanced platforms that can advance the selling strategy of most businesses .
Which one is better for you depends on your singular needs .
Mailchimp commands such a meaning market share for a cause. More often than not, it ’ s an ideal solution for your commercial enterprise. That ’ second specially true if you :

  • Need a plan that’s free or inexpensive
  • Prioritize email analytics and split testing
  • Want to use remarketing as part of your email strategy

constant Contact has advantages that would work better for some organizations. ceaseless reach is the better option if you :

  • Run a nonprofit that wants to fundraise
  • Use Shopify as your ecommerce platform
  • Prioritize high email deliverability

MailChimp and Constant Contact Alternatives

Mailchimp and Constant Contact are the most popular e-mail market platforms, but they ’ re not the entirely ones .
There are many Constant Contact and Mailchimp alternatives out there, each with its feature number and specialties. here are fair a few you might want to check out. This list includes both complimentary and paid electronic mail software .

HubSpot

If you ’ re familiar with HubSpot, it ’ s credibly as a CRM platform or a suite of marketing solutions. Email is good one of its many offerings. The significant advantage Hubspot electronic mail offers is its integration with the rest of your sales and marketing tools .

Campaign Monitor

Campaign Monitor is a gainful e-mail market platform with many of the like features as Mailchimp and Constant Contact. If you ’ re an ecommerce clientele, you may want to check out their ecommerce e-mail market solution, CM Commerce .
CM Commerce integrates with platforms like Shopify, WooCommerce, and BigCommerce to use your existing customer data in electronic mail campaigns .

Mailjet

Mailjet ’ s free and basic plans have a lot less functionality than Mailchimp ’ s .
however, Mailjet makes the list of electric potential Constant Contact and Mailchimp alternatives due to the e-mail API that lets you build transactional emails into your web or fluid app. That means you can mechanically send emails in answer to some user action on your app .
A screenshot of Mailjet's homepage.

AWeber

AWeber is an easy-to-use solution that has been approximately even longer than Mailchimp. It ’ s a dependable solution, but it ’ s alone release if you have fewer than 500 subscribers .
The gainful design is relatively cheap and only has one tier, so you won ’ t miss out on advance features because you ’ re on a basic plan .

Klaviyo

Klaviyo is a multi-channel marketing platform with e-mail, SMS, and social media advertise .
It offers native integrations with Shopify, WooCommerce, BigCommerce, and Magento .
Klaviyo has a single-tiered pay plan, which in most cases will be more expensive than Mailchimp or Constant Contact .

ACYMailing

AcyMailing is a beginner-friendly WordPress and Joomla ! newsletter plugin that helps you manage e-mail communication. Its absolve design has no limitations on the number of users, sent emails, and integrations .
There are besides paid plans if you want more advanced features .
Mailchimp or Constant Contact ? 👀 The two e-mail market giants are going head to head in this guide 📧Click to Tweet

Summary

The best electronic mail market platform for your web site depends on your needs .
Mailchimp is a solid overall solution with advance features but is inactive easy to use. Plus, it ’ second less expensive. But some factors might make constant Contact the winner for your occupation.

now that you ’ re ready to choose the best electronic mail commercialize platform for you, it ’ second time to send some emails that commute. Get our exceed tips for e-mail best market practices here.
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