What is email marketing?
The basic definition of electronic mail selling is a type of lead market that involves sending out commercial messages via e-mail. however, if you ’ re doing it proper, it ’ second a lot more than that. Email market allows you to stay connected with people who want to hear from you. And while emphasis is frequently put on sales, e-mail market is besides approximately, education, brand recognition, and most importantly — relationship building.
so what is e-mail commercialize ? Well, good e-mail marketing is about sending target messages to the right people at the right fourth dimension, in order to maximize your market efforts and achieve your clientele or nonprofit goals .
Advantages of email marketing
There are a set of ways to grocery store your business but the crown advantage of e-mail marketing is that it has the highest return key on investment of any market scheme. This makes it a cost-efficient solution to reaching your customers and donors in a place they frequently visit — their inbox .
What are the types of email marketing?
While newsletters and sales promotions are the most familiar types of e-mail marketing campaigns, there are several types that you should be aware of.
The most authoritative type of electronic mail campaign, and the one that every commercial enterprise or nonprofit should be sending, is a welcome series. After that, what type of electronic mail selling campaigns you send out depends upon your business or nonprofit organization. here are the types of electronic mail selling campaigns that you should consider sending on behalf of your organization :
Best practices for email marketing
When it comes to the best practices for e-mail commercialize, originate with choosing a reputable e-mail provider/vendor and branding a mobile-friendly electronic mail template with your logo and caller colors. then, create your segment electronic mail lists for more target marketing.
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once you have those foundational pieces, it ’ sulfur time to create your automatize welcome electronic mail serial, and start building your permission-based e-mail list. As you move beyond the welcome e-mail series, publish engaging subject that directs your lector to legal action, cautiously craft your subject lines for maximum open rates, and track your campaign results so you know what ’ s working and what isn ’ deoxythymidine monophosphate. Following these best practices for e-mail marketing will give you the best opportunity for a successful electronic mail market campaign .
How to get started with email marketing?
The first step to getting started with e-mail selling is to know if you need to start using e-mail market for your business and why. spoiler alert : You do. then, you ’ ll want to sign up with an electronic mail market seller .
What to look for in an email marketing vendor
When looking for an e-mail marketing seller the most authoritative things to check first are :
- Do they have best-in-class delivery rates? No one wants their hard work to end up in a spam folder. Constant Contact’s email delivery rate is one of the highest in the industry at 97%. That means more of your emails landing where you want them — in your customers’ inboxes.
- Is your account going to be secure? Security is everything. With Constant Contact, all of your account, credit card, and subscriber information and content is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. In addition, Constant Contact requires Multi-Factor Authentication (MFA) when logging in, to add an extra layer of security to your account.
After those two questions are answered, you should look for the follow in an electronic mail selling seller :
- Customizable templates and landing pages
- Dynamic, mobile-optimized sign-up forms with custom fields and built-in security
- List management tools for building, segmenting, and tracking
- Social media integration for creating and posting social posts and ads on platforms like Google, Facebook, and Instagram
- Features for marketing automation, event marketing, and surveys
- A mobile app that allows for campaign design from desktop to mobile device
- Integrations to connect apps you’re using now plus those you may use as you grow
If the electronic mail selling seller you ’ re looking at doesn ’ t have the above, you might want to keep looking. fortunately, Constant Contact has all this and more !